💼 Marketing Specialist & Lighting Designer – LEDFocus (2019 – 2024)

• Analysed customer, product, and sales data to uncover trends and improve marketing strategies.
• Researched competitor products to inform pricing, features, and positioning strategies.
• Created Excel-based reports and dashboards to present business insights to leadership.
• Managed website content, UX, and design to maintain a strong online presence.
• Designed and managed company website(ledfocus.co.nz).
• Executed segmented email campaigns to boost customer engagement and retention.
• Developed custom 3D lighting designs and VR visualisations for client presentations.
• Delivered end-to-end product training for customers and staff, combining theory with hands-on installation guidance to ensure successful product adoption.

💼 Project Assistant – Yanji Urban Construction Bureau (2013 – 2017)

• Supported project research, evaluation, and the development of construction plans.
• Coordinated with government departments to ensure project approvals and regulatory compliance.
• Managed project documentation and budgets, maintaining strict control over costs and timelines.
• Mediated communication between government entities and the public to resolve disputes.
• Drafted, reviewed, and filed contracts and legal documents for real estate projects.
• Oversaw development and certification for two residential complexes.
• Organised regulatory documents and processes to ensure full legal compliance.

💼 Internal Trainer & HR Planner – KIA Motors Co., Ltd. (Yueda KIA), Jiangsu, China (2011 – 2013)

• Developed and delivered employee training programmes aligned with internal goals and skill gaps.
• Conducted training needs analysis and introduced new channels for onboarding and development.
• Coordinated job fairs and supported recruitment across departments based on annual workforce planning.
• Reviewed and refined training content, lecture evaluations, and internal communication processes.
• Published monthly internal newsletters to share updates and improve team alignment.
• Recognised as “Excellent Employee of 2012” for performance during overseas training initiatives.
• Pioneered partnerships with foreign training institutions to improve programme effectiveness.